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Our Story

Chapter 1: A Different Kind of Business

Call us old-fashioned, but we're a business, not a startup.

We spend our own money, not someone else's, and we build and use our own products.

We believe in simplicity.

And that making things easy-to-use, above all else, is how we connect real people in real businesses to shape what tomorrow looks like.

Chapter 2: Learning From Our Successes

We're trying to make software products much easier for people to use, more helpful and less stressful.

People in 9 countries use our products everyday.

Companies with 2 people to over 350 people.

We're not an agency, we're not another SaaS company, we specialize in one thing: creating digital value for your business.

Chapter 3: Staying True to the Recipe

We've discovered that business is more like walking than running. You don't have to be the fastest to go the farthest...

This is why we firmly believe that building a product that works well and is easy-to-use will always go further than trying to squeeze a bunch of features into a lousy product that no one wants to use.

Chapter 4: The New Reality Arrives

You no longer need to reply on the one-size-fits-all solutions.

Owning your digital assets means optimizing your workflows and processes. Tailor your tools to align perfectly with your unique business requirements.

We've helped companies replace expensive SaaS solutions with cost-effective internal tools.

We've eliminated thousands of emails by creating a simple digital platform people can use to access real-time information.

We've connected distributed teams around the globe with an easy-to-use approvals app, leading to increased productivity and streamlined deal flow.

Chapter 5: A New Partnership

Instead of chasing the next big investment, we spend most of our time with our customers.

They are the real ‘intrapreneurs’.

We like that people enjoy using what we create, and that we can have meaningful impact on their business.

We're always open to new ventures, networking, and partnerships.

Case Studies

Discover our products and how we're helping build valuable assets.
RULR Software
Portfolio Vista
Built MG App

Why Choose Asset Ownership Over Rentals?

You know your business best

There is nothing worse than being told you can't do something.

That feature doesn't existing. It's in a more expensive plan. That's not how other companies do it.

No!

With ownership, you decide when and how to implement innovations.

Long-term value

By investing in asset ownership you are investing in your companies financial value.

These assets help set your business apart in a crowded market and create your competitive advantage.

Cost

Most expensive SaaS products are bloated with features you don't need.

We help you turn these cost centers into an asset that starts to work for your business.

You control your budget, and can re-deploy savings into other areas of your business.

People

Mundane process sucks.

We're trying to make software products much easier for people to use, more helpful and less stressful.

If your team thinks there is a better way, great! Let's do it.

If someone wants to improve a process, no problem! Let's do it.

We are actively looking to partner with business owners and intrapreneurs to build valuable business technology together.

News &
Updates